Meat & Livestock Australia
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Developed by Meat & Livestock Australia (MLA), True Aussie is an overarching country of origin brand, that defines a positioning for Australian red meat products in international markets.  Based on three key pillars, True Aussie represents Australia’s unique raising environment and climate (the ideal home); trust, integrity and traceability systems (peace of mind); and the quality and satisfaction of Australian red meat (pure enjoyment).

A True Aussie trade mark licence permits companies that wish to promote Australian red meat brands in international markets to use the True Aussie trade mark alongside their own licensed brands in accordance with the True Aussie trade mark licence Terms and Conditions.


MLA Beef Brand
MLA Veal Brand
MLA Lamb Brand
MLA Goat Brand

True Aussie Trade Mark Licence Application Criteria and Process

True Aussie Trade Mark Licence Terms and Conditions:

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